SELMA DRYE - KELLIE PICKLER BRANDING

BACKGROUND:

The Grand Ole Opry in Nashville, TN is world famous for its deep roots in Country Music. The Opry was looking to start it’s first artist-curated design collection based around Kellie Pickler. They desired to have a line that reflected southern sensibility and country style together.

 

THE CHALLENGE:

Develop a name for the retail line, which connects with Kellie Pickler and her family. Design a logo that reflects the southern charm while incorporating the name of the brand and Kellie Pickler. Create supporting branding materials such as digital and print advertising, apparel and more.

 

Watch Kellie Pickler talk about the line

 

 

 

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